Mini Track: Impact of IT on Strategic Innovation & Competitive Advantage
Main Track: Strategic and Competitive Use of Information Technology (SUIT)
Dates: August 11 – 13, 2016
Venue: Sheraton San Diego Hotel and Marina
Information Systems (IS) are a competitive imperative in the digital economy of the 21st century. A number of studies in the IS literature have focused on the impact of information systems on firm performance and competitive advantage (e.g., Melville et al. 2004). The role of innovative organizational strategies as a key driver of competitive advantage is well established in the strategic management literature. In comparison, the role of Information Technology (IT) in facilitating strategic innovation, through which performance gains are realized, is a relatively under-explored area in the existing IS literature.
IT is emerging as a vital element in enabling innovations in strategy, business models and management practice. Several examples affirm the importance of exploring the impact of IT on strategic innovation. For example, IT has enabled new business models for firms such as Amazon, Netflix, Uber and Airbnb. IT has facilitated service-oriented innovations in communication services, such as providing audio, video, interactive and social modes of communication through mobile Apps and other tools such as WeChat and WhatsApp. IT has enabled the emergence and sustained success of new business models based around the sharing economy and crowdsourcing (e.g., Agarwal et al. 2010; Rai and Sambamurthy 2006). IT has facilitated new innovations in digitized access and delivery of services and goods. Furthermore, IT has enabled information access and exchange in several sectors, including health care, education and travel. Likewise, IT can also facilitate new product and service development via its capabilities to enhance knowledge creation (e.g., Kleis et al. 2012). These business model innovations, IT-enabled service-oriented innovations, digitized product and process innovations and associated information capabilities are the result of strategic innovation at the firm level. Thus, IT enabled strategies have emerged as a business imperative to foster innovation and competitive strategy in recent times.
Despite the developments in practice around the role of IT in enabling several forms of innovation and innovative strategies, literature examining the role of information systems in this process is sparse. This mini-track solicits studies that examine the nuances associated with leveraging information technology for strategic innovation. Although the focus is on studies at the firm level, studies at the individual, team, group, or industry levels are also welcome. The main focus of the studies would be to explore how IT enables any or several innovative strategies for firm performance. This mini-track serves as a venue for a wide range of research methodologies, including empirical, case study, conceptual and simulation research.
Topics of interest include but are not limited to:
- How IT-enabled strategies lead to firm performance.
- How IT strategy and firm strategy interact to result in value creation for firms.
- Different facets of IT-enabled innovative strategies: IT-enabled service innovation, IT-enabled business innovation, IT-enabled business model innovation, and IT-enabled co-innovation.
- Role of IT to manage, augment, or shape innovation.
- Role of IT in new product development and process innovation.
Please click here for Call for Papers and important dates. We look forward to receiving your manuscripts.
- Abhishek Kathuria, Assistant Professor, School of Business, The University of Hong Kong
- Terence Saldanha, Assistant Professor, Carson College of Business, Washington State University
- Jiban Khuntia, Assistant Professor, Business School, University of Colorado Denver
- Agarwal, R., Gao, G., DesRoches, C., and Jha, A.K. 2010. “Research Commentary–the Digital Transformation of Healthcare: Current Status and the Road Ahead,” Information Systems Research (21:4), pp 796-809.
- Kleis, L., P. Chwelos, R. Ramirez, and I. Cockburn. “Information Technology and Intangible Output: The Impact of IT Investment on Innovation Productivity,” Information Systems Research, (23:1), 2012, pp. 42-59.
- Melville, N., Kraemer, K., and Gurbaxani, V. 2004. “Information Technology and Organizational Performance : An Integrative Model of IT Business Value,” MIS Quarterly (28), pp 283-322.
- Rai, A., and Sambamurthy, V. 2006. “Editorial Notes–the Growth of Interest in Services Management: Opportunities for Information Systems Scholars,” Information Systems Research (17:4), pp 327-331.